My name is
My name is
Shanu
kumar
Shanu
kumar
Designing ideas that feel human
Designing ideas that feel human
Case Studies
Case Studies
B2B
UI/UX Design
SaaS
Express IM: From 3 Days to 1 Hr
Dealers were waiting days to resolve inspection disputes. The process was slow, confusing, and trust was dropping. I redesigned the entire IM system from dealer app to TE panel into a real-time, guided resolution experience. Now disputes are resolved live, with clear evidence and instant decisions.
⚡
95%
faster IM resolution
⏱
3 Days → Under 1 Hour
Reduce TAT
B2B
UI/UX Design
SaaS
Express IM: From 3 Days to 1 Hr
Dealers were waiting days to resolve inspection disputes. The process was slow, confusing, and trust was dropping. I redesigned the entire IM system from dealer app to TE panel into a real-time, guided resolution experience. Now disputes are resolved live, with clear evidence and instant decisions.
⚡
95%
faster IM resolution
⏱
3 Days → Under 1 Hour
Reduce TAT
B2B
UI/UX Design
SaaS
Express IM: From 3 Days to 1 Hr
Dealers were waiting days to resolve inspection disputes. The process was slow, confusing, and trust was dropping. I redesigned the entire IM system from dealer app to TE panel into a real-time, guided resolution experience. Now disputes are resolved live, with clear evidence and instant decisions.
⚡
95%
faster IM resolution
⏱
3 Days → Under 1 Hour
Reduce TAT
B2B
UX Design
Conversational flows
Dealer App
Dexbot: AI Support for Dealers
Dealers were repeatedly contacting support for basic queries. Response times were slow. Support teams were overloaded. I designed an AI-powered assistant inside the dealer app that answers queries instantly and triggers contextual actions. The result: faster responses, fewer tickets, lower support load.
⚡
45%
Faster Query Resolution
🤖
Automated
Repetitive Dealer Queries
B2B
UX Design
Conversational flows
Dealer App
Dexbot: AI Support for Dealers
Dealers were repeatedly contacting support for basic queries. Response times were slow. Support teams were overloaded. I designed an AI-powered assistant inside the dealer app that answers queries instantly and triggers contextual actions. The result: faster responses, fewer tickets, lower support load.
⚡
45%
Faster Query Resolution
🤖
Automated
Repetitive Dealer Queries
B2B
UX Design
Conversational flows
Dexbot: AI Support for Dealers
Dealers were repeatedly contacting support for basic queries. Response times were slow. Support teams were overloaded. I designed an AI-powered assistant inside the dealer app that answers queries instantly and triggers contextual actions. The result: faster responses, fewer tickets, lower support load.
⚡
45%
Faster Query Resolution
🤖
Automated
Repetitive Dealer Queries
B2B
UI/UX Design
Dealer App
Product flows
Touch & buy
Dealers didn’t trust auction pricing. Margins felt unclear. Inspection disputes were painful. I redesigned the buying experience into a transparent instant-purchase flow with fixed margins, verified leads, and inspection-before-payment. Built to remove friction. Built to rebuild trust.
🚀
30%
higher instant-buy conversions
💰
₹ 1.5 Crore
Revenue generated in 2 months
B2B
UI/UX Design
Dealer App
Product flows
Touch & buy
Dealers didn’t trust auction pricing. Margins felt unclear. Inspection disputes were painful. I redesigned the buying experience into a transparent instant-purchase flow with fixed margins, verified leads, and inspection-before-payment. Built to remove friction. Built to rebuild trust.
🚀
30%
Conversions
💰
₹ 1.5 Crore
2 months revenue
B2B
UI/UX Design
Dealer App
Touch & buy
Dealers didn’t trust auction pricing. Margins felt unclear. Inspection disputes were painful. I redesigned the buying experience into a transparent instant-purchase flow with fixed margins, verified leads, and inspection-before-payment. Built to remove friction. Built to rebuild trust.
🚀
30%
Conversions
💰
₹ 1.5 Crore
2 months revenue
B2C
Visual Design
UX Design
Fintech
Gamification
Campaign programme
A reward-based campaign experience for boosting user engagement. Users couldn’t understand campaign rules or track progress easily. I redesigned the full campaign system with clear tasks, rewards, and motion design. This increased participation and simplified complex fintech concepts.
📈
35%
Rise in campaign participation
🎭
28%
higher engagement during events
B2C
Visual Design
UX Design
Fintech
Gamification
Campaign programme
A reward-based campaign experience for boosting user engagement. Users couldn’t understand campaign rules or track progress easily. I redesigned the full campaign system with clear tasks, rewards, and motion design. This increased participation and simplified complex fintech concepts.
📈
35%
Rise participation
🎭
28%
higher engagement
B2C
Visual Design
UX Design
Campaign programme
A reward-based campaign experience for boosting user engagement. Users couldn’t understand campaign rules or track progress easily. I redesigned the full campaign system with clear tasks, rewards, and motion design. This increased participation and simplified complex fintech concepts.
📈
35%
Rise participation
🎭
28%
higher engagement
B2C
UI/UX Design
Self project
Parking System
Parkking App
A fully automated parking system with no guards or manual guidance. Users struggle with unclear directions, slot availability, and payments. I designed a map-first flow with guided entry, booking, and exit. The experience makes parking faster, clearer, and fully automated.
✂️
3-step flow
Conceptually reduces booking time
🧠
Improves clarity
Using guided navigation & real-time availability
B2C
UI/UX Design
Self project
Parking System
Parkking App
A fully automated parking system with no guards or manual guidance. Users struggle with unclear directions, slot availability, and payments. I designed a map-first flow with guided entry, booking, and exit. The experience makes parking faster, clearer, and fully automated.
✂️
3-step flow
Rduces booking time
🧠
Improves clarity
In navigation
B2C
UI/UX Design
Self project
Parkking App
A fully automated parking system with no guards or manual guidance. Users struggle with unclear directions, slot availability, and payments. I designed a map-first flow with guided entry, booking, and exit. The experience makes parking faster, clearer, and fully automated.
✂️
3-step flow
Rduces booking time
🧠
Improves clarity
In navigation
Other projects
Other projects
CARS24 | Live Bidding UI
UI/UX design
CARS24 | Live Bidding UI
CARS24 | Notification Interaction
Interaction
Prototyped
CARS24 | Notification Interaction
Interaction
CARS24 | Live Bidding UI
UI/UX design
CARS24 | Notification
Interaction
CARS24 | Elite
Interaction
UI/UX
CARS24 | Elite
Interaction
SalarySe | Total 4+ Card feature Animation
Lottie Animation
SalarySe | Total 4+ Card feature Animation
CARS24 | Elite
Interaction
UI/UX
SalarySe | Total 4+ Card feature Animation
CARS24 | Company Cars
B2B
CARS24 | Company Cars
Dashtoon/ Moodwise | Redesign
Redesign
Dashtoon/ Moodwise | Redesign
CARS24 | Company Cars
Dashtoon/ Moodwise | Redesign
My exploration
My exploration
S
K
Naruto game click to play
AI tool
Vibe coding
S
K
Naruto game click to play
AI tool
Vibe coding
S
K
Naruto game click to play
AI tool
Vibe coding
S
K
3D Blender personal learning projects
3D
Blender
S
K
3D Blender personal learning projects
3D
Blender
S
K
3D Blender personal learning projects
3D
Blender
S
K
3D Blender personal learning projects
3D
Blender
S
K
3D Blender personal learning projects
3D
Blender
S
K
3D Blender personal learning projects
3D
Blender
S
K
MockUp Design personal projects
Illustrator
Photoshop
S
K
Vector Self learning
Figma
Illustrator
Self made 80+ Isometric Illustration for SalarySe Company
Self made 80+ Isometric Illustration for SalarySe
B2C
Used in Mobile App
Fintech literacy
Illustrator/Figma
About me
About me
S
K
Shanu Kumar
Sadhna
Sangharsh
Karmabhoomi
Hi, I’m Shanu Kumar, a Product Designer who loves crafting intuitive digital experiences that blend creativity with real-world impact.
From IIT Roorkee to Cars24, my journey has been about solving problems, shaping stories, and making life simpler for people. I believe design is more than pixels; it’s empathy, clarity, and meaningful action.
Outside work, I enjoy anime, music, flute, and traveling, small things that keep me grounded and creative.
Sadhna
Sadhna
Sadhna
When I entered IIT Roorkee, I explored everything: coding, analytics, and web development.
But nothing truly felt like mine.
Then I discovered design through the Design Studio (Club) at IIT Roorkee.
For the first time, I wasn’t just building things; I was solving real user problems.
Design became my sadhna a discipline where creativity met purpose.
At IIT, through Design Studio, ARP, NSS, etc., I learned discipline, empathy, and how to see beyond pixels.
When I entered IIT Roorkee, I explored everything: coding, analytics, and web development.
But nothing truly felt like mine.
Then I discovered design through the Design Studio (Club) at IIT Roorkee.
For the first time, I wasn’t just building things; I was solving real user problems.
Design became my sadhna a discipline where creativity met purpose.
At IIT, through Design Studio, ARP, NSS, etc., I learned discipline, empathy, and how to see beyond pixels.
Sangharsh
Sangharsh
Sangharsh
My design journey started with small freelance projects in graphic design, 3D, and video editing.
Each project taught me resilience and problem-solving.
Internships at WedsIn, SalarySe, and Cars24 turned curiosity into craft.
Every challenge shaped my confidence and sharpened my skills.
Sangharsh taught me that growth is built through mistakes, persistence, and small victories.
Karmabhoomi
Karmabhoomi
Karmabhoomi
At CAR24, I stepped into the real battlefield meeting users, shadowing operations, and understanding their struggles.
Working with the Inspection and Dealer teams, I redesigned flows that:
reduced inspection time from 1+ hour → 35 minutes
increased automation with AI
Improved dealer complaint resolution from 3 days → 1 hour
From the Company Car landing page to bots, tools, and journeys, every project became a chance to make real change.
Here, design stopped being a theory
It had an impact.
Life beyond
Life beyond
Testimonials
Testimonials
Prajjwal Khandelwal
Product @ Tekion | Ex- CARS24
Shanu worked on the Inspare vertical at CARS24, leading wallet and part compatibility analysis and conducting competitive research across B2B and B2C order journeys. He performed exceptionally well and is highly recommended.
Vayunandan Dubey
Sr. Product Designer at CARS24
Shanu is a highly skilled Product Designer who consistently delivers thoughtful and scalable design solutions. He approaches problems in a structured way, collaborates effectively with product and engineering teams, and delivers work that has a real impact on outcomes.
Nitish Goyal
Founder at EntWik Gaming | IIT BHU
Shanu and I have worked on a gaming UI and he did a incredible job. what I like most about him is you don't have to tell him every single detail and he is so humble thanks buddy to tolerate our mismanagement cheers!
Aman Jha
Software Engineer II @ Microsoft
Shanu is a Hardworking, Creative, Crafty and Understanding Chap !! Moreover, he has good Creative aptitude that has helped him throughout his Journey at InCampus along with his Designing skills in Photoshop, Illustrator & Canva.I believe that the Numbers speak for themselves. Shanu is skilled in Designing, One could definitely invest in Him.
Aman Jha
Software Engineer II @ Microsoft
Shanu is a Hardworking, Creative, Crafty and Understanding Chap !! Moreover, he has good Creative aptitude that has helped him throughout his Journey at InCampus along with his Designing skills in Photoshop, Illustrator & Canva.I believe that the Numbers speak for themselves. Shanu is skilled in Designing, One could definitely invest in Him.
Aman Jha
Software Engineer II @ Microsoft
Shanu is a Hardworking, Creative, Crafty and Understanding Chap !! Moreover, he has good Creative aptitude that has helped him throughout his Journey at InCampus along with his Designing skills in Photoshop, Illustrator & Canva.I believe that the Numbers speak for themselves. Shanu is skilled in Designing, One could definitely invest in Him.
Aman Jha
Software Engineer II @ Microsoft
Shanu is a Hardworking, Creative, Crafty and Understanding Chap !! Moreover, he has good Creative aptitude that has helped him throughout his Journey at InCampus along with his Designing skills in Photoshop, Illustrator & Canva.I believe that the Numbers speak for themselves. Shanu is skilled in Designing, One could definitely invest in Him.
Aman Jha
Software Engineer II @ Microsoft
Shanu is a Hardworking, Creative, Crafty and Understanding Chap !! Moreover, he has good Creative aptitude that has helped him throughout his Journey at InCampus along with his Designing skills in Photoshop, Illustrator & Canva.I believe that the Numbers speak for themselves. Shanu is skilled in Designing, One could definitely invest in Him.
Experience
Experience
S
S
K
K
created with 🤍
created with 🤍
Shanu Kumar
Shanu Kumar
Let’s talk. The next chapter awaits.
Let’s talk. The next chapter awaits.
Let’s connect
